Keratin Plus Empower – Defence Primer
This advanced oil treatment acts as a protective shield before every exposure to sun or water. It works preventatively against summer damage, forming an invisible hydrophobic film that stops salt and chlorine from eroding the hair. Powered by plant extracts, it:
- Locks colour in thanks to innovative Polyquaternium-113, which keeps dye vibrant and intense even under the scorching sun.
- Repels water and impurities, creating a protective layer that prevents dehydration and blocks harmful elements from pool or sea water from being absorbed.
- Seals split ends, offering discipline and smoothness that lasts up to 5 washes.
- Boosts elasticity, delivering deep nourishment with valuable fatty acids and vitamins that help prevent breakage.
It's the essential first step — a primer that prepares hair to withstand the strain of summer, leaving it soft, shiny and healthy.
Is it right for my hair?
It's the perfect ally if you have dry, porous or coloured hair and want to avoid the "wild," rough texture caused by sun and salt. If your hair struggles at the beach, or your ends are prone to breakage, this primer will shield it without weighing it down, keeping its elasticity fully intact.
Keratin Plus Empower – Defence Primer
How to use
The hairdresser recommends you
Nature's benefits
Ingredients
All ingredients
Will my hair look greasy if I use it before going to the beach?
No, as long as you use the right amount (a few drops) on the lengths and ends. Its formula is designed to absorb and form a protective film that leaves hair soft, not greasy.
Why should I apply it before shampooing (pre-shampoo)?
This way, you create a shield on your vulnerable ends. The shampoo will cleanse the roots perfectly, while the primer prevents the lengths from losing too much moisture during washing.
Does it protect blonde hair from turning "green" in the pool?
Exactly. Thanks to its hydrophobic action, it stops chlorine and metals from penetrating the hair, protecting your blonde from unwanted discolouration.
What does it mean that it "seals split ends for 5 washes"?
It means its active ingredients adhere so well to the hair that they keep split ends bound together and smooth even after several washes, improving overall manageability.
Is it suitable for winter use too?
Absolutely. Its protective and antioxidant properties make it excellent for defending against city pollution and the dryness caused by cold weather and styling.
