{"product_id":"keratin-plus-empower-defence-primer","title":"Keratin Plus Empower – Defence Primer","description":"\u003cp dir=\"ltr\"\u003eThis advanced oil treatment acts as a protective shield before every exposure to sun or water. It works preventatively against summer damage, forming an invisible hydrophobic film that stops salt and chlorine from eroding the hair. Powered by plant extracts, it:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\u003cstrong\u003eLocks colour in\u003c\/strong\u003e thanks to innovative Polyquaternium-113, which keeps dye vibrant and intense even under the scorching sun.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRepels water and impurities\u003c\/strong\u003e, creating a protective layer that prevents dehydration and blocks harmful elements from pool or sea water from being absorbed.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeals split ends\u003c\/strong\u003e, offering discipline and smoothness that lasts up to 5 washes.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoosts elasticity\u003c\/strong\u003e, delivering deep nourishment with valuable fatty acids and vitamins that help prevent breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eIt's the essential first step — a primer that prepares hair to withstand the strain of summer, leaving it soft, shiny and healthy.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs it right for my hair?\u003c\/strong\u003e\u003cbr\u003eIt's the perfect ally if you have dry, porous or coloured hair and want to avoid the \"wild,\" rough texture caused by sun and salt. If your hair struggles at the beach, or your ends are prone to breakage, this primer will shield it without weighing it down, keeping its elasticity fully intact.\u003c\/p\u003e","brand":"Jean Paul Myne","offers":[{"title":"100ml","offer_id":57275096138105,"sku":"1238","price":19.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/3506\/0131\/files\/kpe_DEFENCE_PRIMER_100ml_1.webp?v=1785313638","url":"https:\/\/heirmony.com\/en\/products\/keratin-plus-empower-defence-primer","provider":"HAIRMONY","version":"1.0","type":"link"}